Service Detail · Leadership
Senior leadership, without the full-time commitment.
GECB's Outsourced CXO Solution provides experienced fractional CEO, COO, and CMO leadership for enterprises navigating transitions — founder succession, post-acquisition integration, turnaround, or rapid growth.
When you need a leader, not a consultant.
· 20+ Years of Executive Advisory
· Delivered across Manufacturing, Retail, F&B, Technology, Financial Services
· Malaysia & ASEAN
There are moments in every organisation's lifecycle when external senior leadership is the difference between survival and failure. A founder ready to step back. A business unit that has lost direction. A post-acquisition integration with no one qualified to run it. A growth phase that has outpaced the existing management team. GECB's Outsourced CXO practice embeds experienced executives directly into your organisation — not as advisors giving recommendations from the outside, but as accountable leaders driving outcomes from the inside.
The roles we place.
Role
Outsourced CEO
The chief architect of enterprise value and strategic direction.
Ideal for: Founder succession transitions, post-acquisition turnarounds, or scale-ups needing 'Level 5' leadership to professionalise operations.
Responsibilities: Board management, P&L ownership, capital allocation, and building a high-performance culture.
Role
Outsourced COO
The engine room master ensuring strategy translates to tactical execution.
Ideal for: Rapidly scaling companies where complexity is breaking systems, or organizations merging two business units.
Responsibilities: Supply chain optimization, tech-stack integration, KPI management, and internal process engineering.
Role
Outsourced CMO
The strategic voice of the customer and market.
Ideal for: Established firms with stagnant market share, or B2B enterprises needing to pivot their brand identity for a new era.
Responsibilities: Brand architecture, demand generation strategy, AI-driven marketing ops, and regional expansion go-to-market.
Signs you need an Outsourced CXO.
The engagement model.
1. Diagnostic & Deployment
We identify the leadership gap and deploy a fractional CXO within 14 days to stabilize operations and assess the landscape.
2. Strategic Alignment
Setting clear 90-day outcomes. We align with the Board or Owners on the specific integration or turnaround targets.
3. Execution & Mentorship
Our CXO drives daily operations while simultaneously mentoring the internal high-potentials meant to eventually take the wheel.
4. Transition & Handover
Once the objective is met or a full-time successor is found, we manage an intensive 30-day handover to ensure no loss of momentum.
Leadership engagements that delivered.
Hermetic Capital Berhad
Asset Management & Holding
The Result
Deployed a Fractional COO for an 18-month turnaround. Restructured four non-performing subsidiaries, centralized treasury functions, and executed a post-merger integration that reduced opex by 22% while stabilizing the core leadership team during major shareholder transition.
Multiple Growth-Stage Companies
Technology & Retail Scale-ups
The Result
Provided Fractional CMO leadership during critical Series A to B transitions. Built in-house marketing capabilities, established data-driven customer acquisition frameworks, and reduced reliance on external agencies, achieving a 40% improvement in Customer Acquisition Cost (CAC) within six months.