Who We Are
GEConsult Asia: Building Fabulous Ventures in Asia
since 2003.
From boardroom strategy to market execution, GEConsult Asia partners with visionary leaders to build, transform, and scale businesses that create lasting impact across Asia. Since 2003, the firm has earned international recognition for delivering practical strategies that drive measurable growth and transformation.
Founded in KL. Built for Asia.
We work with management teams, investors, financial institutions, and key stakeholders — combining strategy, transformation, corporate turnaround, business innovation, and AI-era readiness into every engagement. Across 20+ years we have completed over 6,000 business plans and advisory transactions, generating over USD $850 million in revenue outcomes for our clients across Malaysia, China, Indonesia, Vietnam, and the United Kingdom.
The Experts You Will Work With.
Prof Dr Fred Wu
Managing Partner, Corporate Strategy & M&A
Prof Dr Fred Wu is a business strategist, consultant, and academic with over 23 years of experience in corporate strategy, business transformation, funding readiness, and growth advisory. He was recognized in the Successful People in Malaysia edition of the Britishpedia Encyclopedia (2020). Prof Dr Fred previously served as Business Consultant to public-listed companies including HHRG Berhad, Artroniq Berhad, and Brahim’s SATS Holdings Berhad, supporting transformation, M&A, and business expansion initiatives. He also serves as Adjunct Professor at MSBM Malaysia and has mentored entrepreneurs, startups, and innovation programs across Southeast Asia.
Jocelyn Choo
Senior Partner, Culture & Change
Jocelyn Choo is a Human Capital and Organizational Development leader with over 20 years of experience across manufacturing, property, construction, financial services, education, and hospitality sectors. She has held senior leadership roles with Tune Protect Berhad, HSBC Amanah Malaysia Berhad, MBF Group Berhad, Southern Steel Berhad, and Sri Hartamas Berhad. Jocelyn Choo specializes in talent development, employee engagement, organizational transformation, and people-centric workplace strategies.
Prof Dr Raveenthiran
Partner, Education Leadership, AI Transformation
Prof. Dr. Raveenthiran Vivekanantharasa is a distinguished academic, researcher, and education strategist with extensive expertise in educational leadership, digital transformation, and academic innovation. As a Senior Lecturer at The Open University of Sri Lanka, he has contributed significantly to curriculum development, institutional advancement, and research excellence. Holding a PhD in Educational Management and Leadership, he actively promotes AI-enabled learning, data-driven decision-making, and innovative educational practices that strengthen organizational and academic performance.
Puan Nurafida Ayu
Non-Executive Chairman
Puan Nurafida Ayu is a seasoned Bumiputera entrepreneur with nearly two decades of experience in business development, strategic partnerships, and government-linked projects across Malaysia. She has led and supported initiatives spanning ICT infrastructure, security systems, and technology-enabled solutions for both public and private sector organizations. As Non-Executive Chairman of GEConsult & Co, she provides strategic oversight, governance leadership, and valuable stakeholder networks that support the firm's growth and business transformation agenda.
Jonathan Nathan
Partner, AI & Automation Strategy
Jonathan Anthouan Nathan is a technology leader specializing in Agentic AI, automation, and digital innovation. He currently leads Retail AI adoption initiatives at GEConsult & Co, driving intelligent workflow transformation and operational efficiency. With experience across IBM, Bolttech, Accenture, WWF-Malaysia, and Digi, he combines enterprise technology expertise with agile delivery and emerging technology strategy.
Kabileish Iswaraan
Partner, Operatrions Transformation, AI/ML
Kabileish is a business transformation and operational excellence specialist with experience spanning private equity, technology, and enterprise transformation. He began his career with Creador+, the value creation arm of Creador, where he supported strategic initiatives across portfolio companies including MR.DIY and Big Pharmacy. He later led transformation and digitalisation projects across multiple industries and currently serves as CEO of ARTISTELITE. He holds an MSc Advanced Chemical Engineering from Imperial College of London and BEng Chemical Engineering from The University of Manchester, and is a Lean Six Sigma Black Belt and TOC Fundamentals Certified professional.
Kamal Areif
Senior Partner, Corporate Finance
Kamal Arief is a seasoned corporate finance and investment professional with over 24 years of experience spanning corporate recovery, insolvency, investment banking, and private equity. He currently serves as a Consultant to Bank Islam Malaysia Berhad and was formerly CEO of iPivot Sdn Bhd, a SC-licensed ECF company. Throughout his career, he has led corporate finance and fundraising transactions exceeding RM700 million, with expertise in IPOs, fundraising facilities, capital markets, and portfolio management across Southeast Asia.
Andrea Rossi
Partner, Full-Stack & AI Automation
Andrea Rossi is an AI strategist and technology advisor specializing in intelligent systems, automation frameworks, and data-driven business transformation. He helps organizations leverage artificial intelligence to improve operational efficiency, accelerate decision-making, and enable scalable growth. With a structured, hypothesis-driven approach, Andrea translates emerging technologies into practical business strategies and execution roadmaps. He holds an academic background in Creative Technologies and Digital Innovation from the University of the Arts London.
SEBAB Associate Network.
A network of high-potential associates from the University of Nottingham Malaysia, supporting consulting engagements across research, business analysis, market intelligence, content development, and project delivery. Working under the guidance of SEBAB’s senior consultants and partners, these associates contribute fresh perspectives, analytical rigor, and execution support across a wide range of strategic and transformation initiatives.
Suren
Trinity
Mary
Yee Leen
Shin Yi
Sharon
Yun Xin
Dina
Noah
Aiman
Charity
Zhi Yuan