Here at GECB, our organizational leaders and experts are our greatest strength. With our team-based approach, cutting-edge methodology, and deep commitment to mentoring, guide and support, GECB offers tremendous career opportunities in the world of consulting.
Meet The Team
Widely known for his incredible market mechanism and know how, Fred has over 16 years of consulting and business plan experience in Malaysia and abroad. He has been responsible for the creation and execution of corporate and turnaround strategy for many startups, SMEs and large corporations across sectors. In numerous client engagements, he has been known to create significant value for investors and corporations through financial and operational performance improvement as well as corporate turnaround exercises where he has saved ailing enterprises from losing multimillions to back in profitable trend in a year. He is a specialist in devising and executing plans to deliver results with immediate impact on valuation through corporate strategy, revenue stream design, KPI improvement and cash flow management.
Widely known for his creativity and “can-do” attitude, Fred has created/co-founded numerous best-selling products/brands such as Akemi ProModal, Sleepedia, SleepTech, Microtex, BotanicSilk, ColourActiv, TT360, Milkcow Malaysia, Alat Dapur Malaysia etc. and generated more than USD500mil revenue.
Prior to joining GECB, he held several senior positions in large corporations such as Head of Marketing & Communication (SEA) for Eastern Decorator where he managed over 60 international brand portfolios including AKEMI, ELLE, Fieldcrest, FIFA World Cup, Angry Birds, Hello Kitty, Barbie etc. He was also General Manager of Marketing & Promotion for Senheng, overseeing Senheng, senQ and PetsMore.
Dato' Ameer Ali
Dato’ Ameer Ali is the Co-Founder and Chief Investments Officer of GEC Capital Berhad. He graduated from London Metropolitan University and went on to explore the business world by collaborating with other Entrepreneurs in various fields.
Dato’ is a natural Entrepreneur who has a strong understanding and interest in the field of Finance, Real Estate, and Information Technology. He started off his career as a University Lecturer in Malaysia, at the age of 19, teaching Software Development, Coding and Mathematics. He then went on to work as a Software Engineer in London for several years.
His deep interest in Mathematics and Finance eventually attracted him to the world of Investments Management and Private Equities. After spending several years raising investments for various projects, Dato’ is currently advising clients on how Private Equity structures can help raise capital for their businesses. He is also working on cross border PE to PE investment opportunities around the globe. He has a network of investors in Asia, Middle East, Europe and most recently, South Africa.
In GEC Capital Berhad, Dato’ Ameer Ali combines his Entrepreneurial & Financial skills to identify investment opportunities for the Group to achieve its long term KPI targets. He does this by identifying and guiding Entrepreneurs, SMEs and Businesses that require investments and guidance towards their journey to Exponential Growth.
Sr. Associate Consultant
An experienced strategic planning professional with solid track record in Startup and SME planning and implementation projects. With more than 3 years hands-on experience and know-how in retail, F&B and service operations coupled with excellent corporate strategy, marketing, brand promotion, event management and organizational skills. Her key accomplishments thus far include:
Felcra BPSB Corporate Redevelopment Plan
Felcra HeMAT Retail Rebranding & Expansion Project
Felcra BPSB StratPlan Workshop (Managerial Level)
Felcra FC KPI Management
F&B Feasibility Study for Shell Malaysia
Brahim’s SATS Transformation Plan – MAS Inflight Culinary & Retail Innovation
Carnival Games Restructuring Plan at Genting Indoor Theme Park (Vision City, Fox Studio & Big Top)
JomProtect 2017 (JomTaxi x Tune Group Co-branding Project)
MedProtect 2019 (Felcra x Tune Protect Co-branding Project)
Andrew is a senior marketing leader and focused on helping marketing
organizations solve their challenges by building long term loyalty through
brand strategy, customer relationship management and digital engagement.
He has extensive client-side experience with key blue-chip brands and was
responsible for marketing strategy and consumer engagement and worked
across a broad portfolio of world class brands such as The Coca Cola
Company, Nestle Malaysia, Wings Food Indonesia, Mercedes Malaysia, Qatar
Airways, UM Land, CIMB Malaysia, and Nike amongst an elite category of
He holds Master of Business Administration from Nottingham Trent University and Bachelor of eCommerce from Staffordshire University of United Kingdom.
A lovely and caring person who is perhaps best-known for her social learning and psychology theory, Jocelyn has a decade-long role leading People teams for few conglomerates in Malaysia across sectors including manufacturing, property and construction, finance, education etc. MBF, Southern Steel Berhad, Sri Hartamas Berhad, just to name a few. Her works were to help companies to connect, develop and care for their employees — to help those employees do the best work of their lives. Under Jocelyn’s administration, her teams managed a spectrum of People management. Prior to Tune Protect’s senior managerial role, Jocelyn was the Director of Human Resource in Nexus Karambunai Golf Resort and played a key role in HR function and policy development. Jocelyn worked for a few renowned large corporations such as AXA AFFIN Life Insurance, and HSBC Amanah Takaful, from 1999 to 2012 in a number of regional operations and sales roles. She holds a bachelor’s degree in Sociology from National Taiwan University as well as CFP (FPAM), fChFP (APLIC) and RFP (MFPC).
Dicky Ng, a highly accomplished and renowned guru in capitalism who has extensive financial capital work experience for past 5 years. He carries a wide-ranging experience for more than a decade with SAMSUNG, LG, NOKIA, Blackberry, Sony and about 5 years into entrepreneurship training to serve as trainer and speaker.
His deep capitalism perspective, yet astounding simplicity leaves an everlasting impact on participants who came to him. He is a “Man of Passion and Purpose” with a never-ending approach towards sustainable business, humanity and mindset.
Dicky is a Business Consultant and Startups Incubator Expert specializing in Company Share Structuring, Business Model Design and Information Memorandum & Prospectus. Prior to GECB, he was a Partner of CommerceNet Singapore (CNSG).